About Potter

We're building the infrastructure that helps African service businesses look professional and grow online.

Our Mission

Every day, millions of talented professionals across Africa—hairstylists, chefs, fitness trainers, photographers—run their businesses through WhatsApp and Instagram DMs. They're incredible at what they do, but they're stuck with tools that don't match their ambition.

Potter exists to change that. We're building an all-in-one platform that gives any service business a professional website, online booking, e-commerce, and payments—without needing developers or a big budget.

Why “Potter”?

A potter shapes raw clay into something beautiful and functional. That's what we help you do with your business—take your skills and expertise and shape them into a professional online presence that works for you 24/7.

What We Believe

• Simple beats complex. Business software shouldn't require a manual. If your mom can't figure it out, we've failed.
• African businesses deserve world-class tools. Not watered-down versions. Not “good enough for Africa.” The real thing.
• Price shouldn't be a barrier. ₦10,000/month for everything. No surprise fees. No per-transaction charges that eat your margins.
• Your success is our success. We only win when you win. Every feature we build starts with one question: will this help our customers make more money?

The Team

Potter is built by a small, focused team who've seen firsthand how hard it is to run a service business without the right tools. We're designers, engineers, and operators who believe technology should make life easier, not harder.

Get in Touch

Have questions? Ideas? Want to partner with us? We'd love to hear from you.

Email us at hello@potter.pandabuilder.co